Price is Just Perception. It is all about value

Most people think something is "too expensive," but the truth is—there’s no such thing. It’s all about relative value.

Consider this:

But when it comes to investing ₹3L in a program that could 10x their income? Suddenly, it's "too expensive."

The problem isn’t the price—it’s the positioning.

When someone says something is expensive, they’re really saying: "I don’t see enough value compared to my other options."

Here’s a simple way to handle price objections:

Ask: "Expensive compared to what?"

Let them reveal their reference point. Then, reframe the discussion around ROI instead of cost.

Example:
Client: "₹3.5L is too expensive."
You: "Interesting—compared to what?"
Client: "Other coaching programs that charge ₹80K."

Now, instead of discussing price, you’re talking about return on investment.

A ₹2L program that helps generate ₹20L in revenue?
A ₹10L program that leads to ₹2Cr in growth?

Suddenly, ₹10L seems like a steal.

Most businesses make this mistake:
They try to be the cheapest. But the market doesn’t reward the cheapest—it rewards the most valuable.

In high-ticket sales, you’re not selling a price. You’re selling a transformation.

Your pricing reflects your positioning: